The independent musicians struggle to survive - how to succeed alongside the streaming giants
Many people do not realise the hardship that most musicians have to endure. "They sometimes sacrifice everything to pursue doing what they love and to share it with others" and there is very little reward for most. Instruments alone are extremely expensive to buy. Most Artists & Bands will also be working a part time or a full time job to support them whilst they do their music and end up working into the early hours to fit their music in.
It has always been difficult to sell music unless you have had some kind of financial backing, or were lucky enough to get signed to a notable record label, but where the industry started to suffer, so too did the musician. In many ways the digital era has provided many opportunities for the up & coming artists, but at the same time also had a huge impact. Artists would in the past earn most of the cd sales if they distributed for themselves, or if they were lucky enough to get signed, they would still earn 3-5 % of Cd sales on average from the record label. Now with digital streaming, which really was the industries way to protect artists music from being illegally downloaded, the artists abilty to earn a good income is extremely small. Artists & bands actually only earn 0.001 to 0.004 of a pence when their music is streamed on a major online streaming service, so an artist would need to have their music streamed 250 to 1000 times before they will make the £1 they would usually earn from selling a single for example. After researching how many streams the majority of up an coming bands were receiving, we found that the majority of artists were lucky if they even got 1000 streams for a single they had released and that was after it even being available for a couple of years. That meant the artist or band had only earned £1, thats 20p each for a band of 5 people. It costs alot money to make it available for live streaming, average costs £50 - £80 to master professionaly, plus all the studio time which can be anything up to £1-2000 for a single, travel money, band expenses, artwork, photography, video. The list goes on
Its no suprise after having this knowledge that most musicians give up making high quality music and we have lower budget music being distributed. Theres something about listening to music in high quality that you just cannot beat. Whether its on that sound system at home, or bose speakers in your car, or through high quality headphones on your train journey. We really feel it for those musicians who have worked so hard to share with us their passion and their dreams to only reward them with a few pence. It just doesnt seem right. I mean music really is so important, as a youngster yes you can pretty much listen to anything and make good of it, but as you start to get older you need music you can appreciate, in fact the younger generation now are listenig to music from the 80's & 90's as they realise that music just isnt as good anymore.
There is hope yet for the discerning musician. Our company have come up with an ingenious way for you start making direct sales for the artists music again, but not only that we have an amazing opportunity for fans and the general public to become their own distibutor for the artist and you can earn money with the artist too. I dont mean a little bit of money either, theres an opportunity to earn alot for both the artist and the fan. Go to Musicsplitz.com to find out more & how you can get started as an artists, a band or just a supporter and interested in making money aswell as discovering fantastic new music.